Privacy Policy

The PurposePeople is a joint venture between Nutmeg Licensing and Arthur Parry.

This privacy policy, provided by The PurposePeople (‘we’, ‘us’, or ‘our’) outlines the reasons and methods by which we may gather, store, process, and share your information when you utilise our services (‘Services’). This includes instances when you:

  • visit our website at or any of our websites connected to this privacy policy.
  • engage with us through other associated means, such as online enquiries, data set downloads, or email correspondence.

If you have any questions or concerns, reading this privacy policy will help you understand your privacy rights and choices. If you disagree with our policies and practices, please do not use our Services. If you still have questions or concerns, please get in touch with us.

What data do we collect?

We collect the following data:

  • personal identification details (e.g. name, email address, phone number, etc.)
  • information regarding your website usage, obtained through functionality cookies.

How do we collect your data?

We collect and process data when you:

  • willingly fill out our contact form or get in touch with us via email.
  • access and browse our website, which involves the use of cookies by your web browser.

How will we use your data?

We collect your data so that we can:

  • respond to your enquiries placed through the contact form.
  • provide other requested Services or information.
  • keep our Services safe and secure, including fraud monitoring and prevention.

​Under the UK General Data Protection Regulation (GDPR), we only process your personal information when we have a valid legal reason to do so. These reasons include:

  1. Consent: We may process your information if you’ve permitted us (consent) to use it for a specific purpose. You have the right to withdraw your consent at any time.
  2. Performance of a Contract: We process your personal information when it’s necessary to fulfil our obligations under a contract with you, which includes providing our services or handling your requests before entering into a contract.
  3. Legitimate Interests: We process your information when it’s reasonably necessary to pursue our legitimate business interests, provided that these interests don’t override your rights and freedoms. For instance, we may use your data to diagnose problems or prevent fraud.
  4. Legal Obligations: We process your information when required to comply with legal obligations, such as cooperating with law enforcement or regulatory agencies, protecting our legal rights, or using your data as evidence in legal disputes.
  5. Vital Interests: Your information may be processed to protect your or a third party’s vital interests, particularly in situations involving potential threats to someone’s safety.

​These legal bases guide our data processing activities and ensure that they are conducted in accordance with applicable laws.

When and with whom do we share your personal information?

We will only disclose your personal information to third parties:

  • if The PurposePeople, a member of the joint venture, or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of The PurposePeople, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

How do we store your data?

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

What are your data protection rights?

The PurposePeople want to ensure you are fully aware of your data protection rights. As a user, you are entitled to the following:

  • The right to access – You can request copies of your personal data from us. Please note that we may charge a small fee for this service.
  • The right to rectification – You can request The PurposePeople to correct any information you believe is inaccurate. Additionally, you have the right to ask us to complete information you consider incomplete.
  • The right to erasure – You can request the erasure of your personal data held by The PurposePeople under certain conditions.
  • The right to restrict processing – You can request The PurposePeople to limit the processing of your personal data under certain conditions.
  • The right to object to processing – You can object to The PurposePeople’s processing of your personal data under certain conditions.
  • The right to data portability – You can ask The PurposePeople to transfer the data we have collected to another organisation or directly to you under certain conditions.

We will respond to all requests within one month. If you would like to exercise any of these rights, please get in touch with us by email: or

Or write to us:

The PurposePeople

c/o Nutmeg Licensing Ltd

4 Kingsbridge Avenue

London W3 9AJ

Cookies Policy

 We may utilise cookies and similar tracking technologies, such as web beacons and pixels, to access or store information. Detailed information on how we employ these technologies and how you can decline specific cookies is provided in this Cookie Policy.

​Cookies are text files that are deposited on your computer to compile regular Internet log data and details about visitor behaviour. When you browse our websites, we may automatically gather information from you through cookies or comparable technologies.

For more detailed information, please explore additional resources available through the Information Commissioner’s Office.

Insofar as those cookies are not strictly necessary for the provision of and the Services offered by The PurposePeople, we will ask you to consent to our use of cookies when you first visit our website.

How do we use cookies?

The PurposePeople use cookies in a range of ways to improve your experience on our website, including:

  • guaranteeing the functionality of our website.
  • gaining insights into how you use our website.

What types of cookies do we use?

There are several types of cookies, but our website exclusively utilises:

Essential Cookies – Essential cookies are a vital component of our website’s security infrastructure. They play a critical role in safeguarding your data and protecting your online experience. These cookies are responsible for tasks such as preventing unauthorised access and ensuring the integrity of your account. They are typically first-party cookies and are necessary for the proper functioning of our website. Without these essential cookies, certain features and services on our site may be compromised.

Functionality cookies – The PurposePeople employ these cookies to recognise you on our website and remember your previously selected preferences. These preferences might include your preferred language and location. We use a combination of first-party and third-party cookies for this purpose.

Analytical Cookies – Analytical cookies, as the name suggests, are designed to provide us with valuable insights into how users interact with our website. These cookies help us gather anonymous data about user behaviour, including the pages visited, the duration of visits, and the sources that lead users to our site. By analysing this information, we can make data-driven improvements to our website, enhance user experience, and tailor our content to better meet your needs. Analytical cookies are typically third-party cookies, and they do not store personal information but instead focus on overall site performance and user engagement.

We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:

 These additional cookies, along with Functionality cookies, work in concert to create a secure and user-friendly environment for our visitors while enabling us to continually refine and enhance the quality of our online services.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PurposePeople website contains links to other websites. Our Privacy Policy applies only to our website, so if you click on a link to another website, you should read their Privacy Policy.

Changes to our Privacy Policy

The PurposePeople keeps its Privacy Policy under regular review and places any updates on this web page. This Privacy Policy was last updated on 22 November 2023.

How to contact us

If you have any queries regarding The PurposePeople’s Cookie or Privacy Policies, the data we have concerning you, or if you wish to exercise any of your data protection rights, please feel free to get in touch with us.

​Email us at: or

​Call us at: +44 20 8992 3345

​Or write to us:

The PurposePeople

c/o Nutmeg Licensing Ltd

4 Kingsbridge Avenue

London W3 9AJ