Our approach

The PurposePeople provide a pragmatic approach that respects your commercial goals while prioritising people and the planet.

Our consultancy is built on the principles of honesty and integrity, guiding the way we collaborate with our clients and with each other.

We are here to help you navigate the complexities of sustainability, ensuring lasting, meaningful change.

Meet The PurposePeople

Arthur Parry

Consultant in Sustainability Strategy & Circular Economy

Over the last 30 years, Arthur Parry has developed a deep level of knowledge of and expertise in sustainability within the context of consumer products, including during 19 years at Gillette and Procter & Gamble. His areas of focus include:

  • Supporting large corporations and businesses to create value through the integration of Sustainable Strategies and actions into everything they do.
  • Supporting small companies and start-ups in the Circular Economy.

Arthur is the Chief Regeneration Officer for JUST ONE Tree, a UK-based climate change non-profit organisation, and serves on the Advisory Board of ManyMoons, America’s First Circular Retailer®

Arthur Parry

Consultant in Sustainability Strategy & Circular Economy

Over the last 30 years, Arthur Parry has developed a deep level of knowledge of and expertise in sustainability within the context of consumer products, including during 19 years at Gillette and Procter & Gamble. His areas of focus include:

  • Supporting large corporations and businesses to create value through the integration of Sustainable Strategies and actions into everything they do.
  • Supporting small companies and start-ups in the Circular Economy.

Arthur is the Chief Regeneration Officer for JUST ONE Tree, a UK-based climate change non-profit organisation, and serves on the Advisory Board of ManyMoons, America’s First Circular Retailer®

Arthur Parry

Consultant in Sustainability Strategy & Circular Economy

Over the last 30 years, Arthur Parry has developed a deep level of knowledge of and expertise in sustainability within the context of consumer products, including during 19 years at Gillette and Procter & Gamble. His areas of focus include:

  • Supporting large corporations and businesses to create value through the integration of Sustainable Strategies and actions into everything they do.
  • Supporting small companies and start-ups in the Circular Economy.

Arthur is the Chief Regeneration Officer for JUST ONE Tree, a UK-based climate change non-profit organisation, and serves on the Advisory Board of ManyMoons, America’s First Circular Retailer®

June Kirkwood

Consultant in Sustainable Strategy & Licensing

June has 25 years’ experience in the licensing industry. Through her company Nutmeg Licensing, June Kirkwood has spent the last 10 years helping the educational charity, Eden Project, to develop their sustainable licensing programme. June completed the Business Sustainability Management course run by the Cambridge Institute for Sustainability Leadership in 2020 and is currently undertaking the Practitioner qualification under the Institute of Environmental Management and Assessment.

June’s focus is on sharing her knowledge and insight to:

  • Help communicate the business rationale for sustainable change.

  • Support SMEs in building their sustainability knowledge and capabilities.

June is also a founder member of the Sustainists alliance of consultants (formerly Sustaineers Consultants).

June Kirkwood

Consultant in Sustainable Strategy & Licensing

June has 25 years’ experience in the licensing industry. Through her company Nutmeg Licensing, June Kirkwood has spent the last 10 years helping the educational charity, Eden Project, to develop their sustainable licensing programme. June completed the Business Sustainability Management course run by the Cambridge Institute for Sustainability Leadership in 2020 and is currently undertaking the Practitioner qualification under the Institute of Environmental Management and Assessment.

June’s focus is on sharing her knowledge and insight to:

  • Help communicate the business rationale for sustainable change.

  • Support SMEs in building their sustainability knowledge and capabilities.

June is also a founder member of the Sustainists alliance of consultants (formerly Sustaineers Consultants).

June Kirkwood

Consultant in Sustainable Strategy & Licensing

June has 25 years’ experience in the licensing industry. Through her company Nutmeg Licensing, June Kirkwood has spent the last 10 years helping the educational charity, Eden Project, to develop their sustainable licensing programme. June completed the Business Sustainability Management course run by the Cambridge Institute for Sustainability Leadership in 2020 and is currently undertaking the Practitioner qualification under the Institute of Environmental Management and Assessment.

June’s focus is on sharing her knowledge and insight to:

  • Help communicate the business rationale for sustainable change.
  • Support SMEs to build their sustainability knowledge and capability.

June is also a founder member of the Sustainists alliance of consultants (formerly Sustaineers Consultants).